SS22 Style Report – Out with the old, in with the new

Spring has finally sprung and we’re preparing our wardrobes for the upcoming summer. After almost two years of playing “stay-at-home dressup”, we’re more than ready to get back into it. From statement dresses to closet classics – SS22 makes all of our dreams come true. Ahead, a roundup of this season’s standout styles. Get ready […]

Everybody’s wearing (and wanting) the perfect trench coat

Buy now, love forever. Proving itself a cult classic, the beige trench coat remains the ultimate go-to jacket all spring and summer long. Come rain or sunshine, it is the ultimate layering hero and true forever-piece that will never go out of style. Thanks to its timeless details and neutral color palette, the best trench […]

Racism within Swedish top fashion brand

One of Swedens top fashion designers have been called out for racist and discriminating behavior. Gudrun Sjödén, who is well established within the fashion industry, has reportedly discriminated employees, bullied them for years and has openly called people the n-word on more than one occasion. Although the company Gudrun Sjödén has released an official statement […]

Couture Black – a fashion performance

The craft tradition of Couture is clarified in black shapes Under the leadership of Pär Engsheden, fashion designer and responsible for the Fashion Program, eleven fellow students have worked to express contemporary ideas through advanced forms and craftsmen. The students have explored how black materials can clarify the shape. “BECAUSE OF THE WORK OF MONOCHROME […]

Black Queendom

Editorial credentialsGarments: Tommy Hilfiger (Ibeyo studio) Creative directing, styling: Aysha JonesPhotographer: Lanna OlssonPost production/retouch: Studio ElinkhaModels: Awa Touray & Irene Ekelund (models did their own makeup & hair)Dog: Ginny @astridgaszynskiLocation: Sturehovs slott Check out the latest from us

Signature muse; Peter Baho

What made you get in to this very competitive industry at such a young age? Being creative and capturing moments is something that has interested me since I was little. I have always wanted to do something where I can be creative and create something nice. One big reason why I started photography was my […]

Suit up!

Check out the latest from us Editorial credentials Model, makeup & styling: Irene Ekelund @irenemichelleekelund Photography: Lukas Meijer @lukasmeijerphotography Hair: Braidz by Brenda @braidzbybrenda Want to be published? Send us your contributions Check out the latest from us

Signature muse; Irene Ekelund

In the segment Signature muse; we get to meet inspirational professionals from around the world and get a rare glimpse at what made them, them. If we had a cover, this would most definitely be the cover story! A conversation with Europe’s fastest woman takes us through a story of success, injures, mental health issues, […]

It’s summer somewhere…

Editorial credentials Model & makeup: Irene Ekelund @irenemichelleekelund Photography: Peter Baho @peterbaho Styling: Aysha Jones @iamayshajones Check out the latest from us

Fashion trends: do they still exist in the digital age?

Everywhere we look, we see someone doing something or wearing something, promoting this – promoting that – and more and more, marketing focuses on trends. This is partially thanks to the constant demand for content on social media and blogs, but also the abundance of data and documentation we collected since the beginning of the […]