By Guest writer Amy Collett
Occasionally, a company may need expertise in a specific area but not require a full-time position. Likewise, a newly formed business may lack the resources to staff departments for every business need. For example, when marketing and advertising needs arise, a business owner may not have the skills or time to address them, so hiring an outside consultant is the solution.
Consultants can be helpful in other areas, too, including accounting and finance, public relations, web design, social media management, and IT. An instructional design consultant might help an organization assess training needs and design instructional modules to meet those needs, for instance. Human resources consultants can help review resumes and run background checks on prospective employees. Hiring business consultants can save a company time and money because once they fulfill their contracts, the company no longer pays them.
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Help With Web and IT Needs
Customers and clients expect the businesses they deal with to have an internet presence. An IT, social media, or public relations consultant can design and update websites, create content, manage social media accounts, and establish a company’s digital identity to help it remain competitive. Consultants can set up platforms to enable customers to place orders, get answers to questions, and leave comments around the clock. They can also monitor the website and social media pages remotely and quickly address navigation, security vulnerabilities, or user experience issues.
The Bottom Line
A financial consultant can help when a small business doesn’t have a full-time Chief Financial Officer, allowing the owner to focus on running and growing a business. If your company is doing well financially, you might not think about future situations that might impact the bottom line. Consultants examine a company’s financial status objectively. Financial consultants can also develop or recommend tools for automating some accounting procedures, including tracking sales, revenue, and expenses.
Organize a Business for Success
A new business can benefit from a consultant who can assist in setting up an operating structure. Organizing as a limited liability company (LLC) is a practical choice for some business owners. Reasons for setting up a company as an LLC include protecting personal assets from lawsuits and tax advantages, as well as giving your business credibility.
States have different rules for establishing LLCs. Before starting the process, check with the agency that regulates new businesses in your state. Your local chamber of commerce may be another resource to contact for information regarding setting up an LLC. Use a business formation service to save money on setup expenses and get an affordable online DBA ‘doing business as’ name, or file the paperwork yourself for even more savings.
How You Can Find Qualified Consultants
Start with a job search website where you can review job descriptions to get an idea of the qualifications for the role you need a consultant to fill. You can also learn to develop advertisements to post on job search sites. While you’ll pay a fee for posting your ads, seeking a consultant this way can provide a pool of highly qualified candidates. Social networking sites for professionals, association websites, and freelance job boards are other resources for finding consultants.
Companies Can Excel by Using Consultants
Companies of any size can get quality guidance by hiring business consultants. Implementing a business consultant’s expert recommendations positions an organization for success.
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