1. Year end reflections of a black woman
  2. Couture Black – a fashion performance
  3. Minimizing those pores
  4. Get empowered! You have more than one story
  5. Winter care basics
  6. 3 Mouthwatering West African Dishes You Need to Try
  7. Consultants Help Businesses Operate Efficiently
  8. The only recipe for Jollof Rice you need
  9. Not prepared for Halloween?
  10. Black Queendom…
  11. Signature muse; Peter Baho
  12. IDA WARG Soft Finish Hairspray
  13. “My Daddy Changed The World”
  14. Suit up!
  15. No Justice No Peace!
  16. The voice of Africa in global governance
  17. Why you should write
  18. Signature muse; Irene Ekelund
  19. It’s summer somewhere…
  20. Fashion trends: do they still exist in the digital age?
  21. 5 Fall trends to look for 2021
  22. Blackberry ice cream
  23. How to be productive
  24. Diversity in fashion, Fall season 2021
  25. I should not have to shout twice as loud to be heard
  26. SMOKED OUT
  27. Why mental health matters
  28. The best Hummus
  29. Wing it
  30. Circular fashion: the shopping concept that is saving the planet
  31. Ramen 101
  32. Back To School- How To Make It Easier
  33. Show your vulnerability
  34. Risoni with roasted tomatoes & lemon chicken
  35. Back To School-Study Tips
  36. Eat seasonal for a more sustainable diet
  37. Understanding equality
  38. Have you heard of the powers of Moringa?
  39. Kylie Jenner and her makeup journey
  40. Distortion
  41. Baked beans, sweet potato and salsa
  42. Home spa during corona
  43. What does self-love mean?
  44. Your own charisma
  45. Yes, black people do CA & blackface too…
  46. Pakoras – heat, acid and salt!
  47. Glamorous in Pink
  48. Self-love in everyday life
  49. 5 Corona Friendly Things To Do This Summer
  50. I’ll hide my tears in lace
  51. Falafel with couscous and a minty lemon sauce.
  52. Beauty procedures
  53. Meatballs in coconut sauce
  54. What the word “Beautiful” has meant throughout history
  55. Let there be carbs
  56. How to boost your self-esteem!
  57. Are adults also affected by beauty ideals?
  58. The role of social media in the beauty complex
  59. Self Esteem And Fashion
  60. Eyebrow On Fleek
  61. The Hippie Movement
  62. Fashion And Identity – A lifelong Relationship
  63. The Fashion industry’s Impact on Global Warming
  64. Flared Jeans
  65. Hairstyles Through The Decades
  66. What Is In And What Is out?
  67. Corsets
  68. The Circle Of Fashion Trends
  69. A black Hollywood spin on black civil rights activists; Judas & the black Messiah
  70. Fashion During The 90s
  71. Fashion Through The Decades
  72. PRE-WEDDING PREPARATIONS
  73. Fluffy American pancakes
  74. Roasted cabbage and a green Goddess sauce.
  75. The Revolutionary Power of Chadwick Boseman
  76. SHE WEARS HER COLOR WITH PRIDE
  77. N.C.P. – PERFUME & SKINCARE
  78. NEON FASHION
  79. THE IMPORTANCE OF ROUTINES
  80. INDY BEAUTY – SKINCARE
  81. WHY WE ALL SHOULD GET A COPPER PILLOWCASE
  82. THE ORDINARY – SKINCARE
  83. FASHION FOR ANIMAL RIGHTS
  84. HOW TO START OVER AFTER A BREAKUP
  85. ELEMIS, ADVANCED SKINCARE
  86. WEIGHTED BLANKETS AND THEIR BENEFITS
  87. AYSHA x FÄRG
  88. COLORFUL FASHION
  89. Sadness – No One Can Tell You How To Feel
  90. BLACK LIVES & WHITE PRIVILEGE
  91. BUTTERFLY QUEEN
  92. COOK-A-LONG AND ANTI-RACISM WITH AYSHA JONES
  93. IT’S TIME TO BOYCOTT BRANDS AND THEIR PR AGENCIES THAT WON’T MAKE DEMANDS!
  94. FOREO – DIGITAL SKINCARE
  95. FASHION IS ART
  96. LEARNING TO LOVE YOURSELF & BEING HAPPY
  97. AFFORDABLE & CUTE LASHES
  98. 10 THINGS TO DO WHILE QUARANTINED
  99. MR & MRS TANNIE
  100. SAVAGE x FENTY
  101. DEAR DIVINE FEMININE
  102. WHEN YELLOW TAKES OVER
  103. MOTHERS DAY IS COMING
  104. GRIEVING SOCIAL LIFE
  105. G L O W
  106. Don’t be offended, it’s just a sketch…
  107. White lines…
  108. Let’s talk about love, Self-Love
  109. 90s cool kids on the block
  110. Miss South Africa wins Miss Universe – It’s a big deal but shouldn’t be
  111. Toast the decade in style
  112. Glamyoga at Downtown camper
  113. Glamyoga launch
  114. Pajamas party at Downtown camper
  115. Say no to drugs & yes to roses!
  116. Lovely 4c hair, the ultimate wash guide!
  117. GodDryck x Richard Man, a delicious symphony!
  118. DIY Glamoats by Kerr Jollof
  119. Glamation day #glam2k18
  120. Depend Eye Lashes
  121. Turn your home into a spring tale
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In the segment Signature muse; we get to meet inspirational professionals from around the world and get a rare glimpse at what made them, them. If we had a cover, this would most definitely be the cover story!

A conversation with Europe’s fastest woman takes us through a story of success, injures, mental health issues, never giving up and starting over to come back stronger. In this very warm and open interview we get to know a well known woman even more. Our Signature muse is Irene Ekelund, professional athlete, model and influencer.

Tell us a little about 10yr old Irene, who was she? What was the best thing she knew?

10 year old me was a bundle of joy, all I knew was running on the track and playing with my friends. And i had no worries at all! The best thing I knew back then was just playing with friends and hang out with all my older siblings.

When did you start running? And at what moment in time did you and the people around you understand that you were a one of a kind runner?

I started running when I was 8 years old and pretty much right away we knew that this was my calling. I won my very first competition and from there my track life started.

How was growing up mixed in Sweden, on & off the track? Did anything happen that you carry with you to this day, good or bad?

I grew up in a very “white” neighborhood. Sometimes I would look around and want to see someone like me and feel like I didn’t fit in.

But I have always been accepted and I’m very blessed for always having good people around me.

You often speak of your mental health on your platform. Silly question, but why is that important to you?

I was hiding my mental health issues for such a long time, to the point where I was about to go under. I did so until people around me started to notice that I wasn’t the Irene I used to be.

And then I got professional help and it was the best decision I made for me and my well-being. I think mental health issues is something many people feel embarrassed about.

That’s why I want to be outspoken about it and show the world (specially the youths) that you can have a great life but still be struggling with your mental health. And that no one is alone in it, because it can get very lonely.

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Do you think your career as a athlete has helped or made your mental health worse? I mean the days when you weren’t on top on the track, did they effect your mental health?

My track career has absolutely at times made my mental health worse. I put so much into it and made track my whole life, everything I do I plan it around track. So track is the best and the worst thing I know.

Many might not know but you have always had a foot in fashion and beauty as you are a makeup artist and nail tech. Tell us more about this, what was the plan and goal? Where can we see some of your work?

I love the fashion and beauty world. I like creating and work with my hands so I really want to explore that world more. Track and just life in general takes up so much time though but I want to get into beauty more in the future.

Recently you picked up modeling, how is that different for you spiritually from running? And why modeling and not makeup?

I love modeling! I just like the whole process of it and to see the finish product.

Track is very focused on results, time and pushing your body everyday!

I guess I just feel more creative in front of the camera and feeling free.

What’s the most fun modeling job you had up to date and what would a dream booking be? I mean apart from working with us on Signature reports!

I was in Spain with Röhnisch for a week on a campaign shoot where I got to know the team and some other models. That was a week that was very inspiring to me. And my dream booking.. I would love to do a sports collection with a big brand and also model for it!

At this point you are walking your own way in all ways. You split up with your long time fiancé, made a comeback on the field and bagged a deal with athletic brand R. What’s next for this golden girl of ours?

I just want to keep on building, do better and go bigger. I know I have it in me, now I just have to work for it.

Give us your top three…

Dream location: Bora bora, Santorini & LA

Staycation: Downtown camper, Scandic park & Raddison blu

Food: All kinds of pasta

Artist: Summer Walker, Molly Sanden & Cherrie

Beauty products: Idun minerals foundation, skincare from Indy beauty & NYX cosmetic brow products

Moments in life: When me and the people around me is healthy and doing well in life

Inspirational people: Aysha Jones, she is one of the strongest most striving people I have ever met. People in general who fights for what they believe in and myself for never giving up on my dreams

Editorial credentials

Model & makeup: Irene Ekelund @irenemichelleekelund

Photography: Peter Baho @peterbaho

Styling: Aysha Jones @iamayshajones

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